12 Steps on how to start a coat and jacket business in 2022

12 Steps on how to start a coat and jacket business in 2022

If you thought owning and running your own business was out of your reach, think again! The Overcoat Importer has made it possible for any South African to start their own business with just a small investment.


Here are The Overcoat Importer’s 12 easy steps to starting your own coat and jacket business in 2022: 

1. Know who your target market is or know who will buy your coats and jackets from you.

Once you have invested in your first bale, you’ll need to determine who you are going to sell to. 

Here are some ideas about who could be your potential target market: 

  • People in your local community
  • Family and friends
  • People you know on social media
  • Parents who need warm clothing for their kids
  • People working in nearby office parks who don’t have a lot of time to go shopping

2. Know where your market is or where you will find customers.

You can find people in your local neighbourhood or by advertising online or with flyers. Word of mouth is still the most effective way to promote your business.

3. Know how you are going to communicate with your customers. 

SMS or WhatsApp is a popular way to communicate with customers and let them know about any specials you’re running. 

4. Determine how much money you have available to invest in stock.

Can you only afford one bale of coats or jackets at the moment or do you have money to invest in more? 

5. Visit our website to get a full wholesale bale price list. 

To find out how many bales you can buy, view https://overcoats.co.za/collections/all for prices. 

6. Speak to one of the Overcoat Importer sales specialists for good advice. 

Our sales staff are very knowledgeable about coat and jacket bales and can help you with any questions you have. 

7. What stock is available currently? 

At Overcoats Importer, our jacket bales sell quickly so be sure to enquire about how much we have at the moment. 

8. What is the fastest-selling stock? 

Fashions change from season to season and different kinds of jackets are popular from one year to the next. 

9. What are the best bale deals available? 

Overcoats Importer frequently runs deals on bales so be sure to visit us in store or check out our website and social media regularly! Make sure you are on the database for the latest specials and news, fast.

10. Place your bale order, confirm your order and arrange delivery if you need to.

We have convenient stores on the East Rand but we can also deliver to you, wherever you’re based in South Africa. 

11. Visit The Overcoat Importer in Benoni for immediate assistance and to buy stock right away. 

Our Benoni store is spacious and conveniently located close to the major taxi route. 

12. Visit Coat Corner Kempton Park or Coat Corner Springs who also sell bales of overcoats and jackets. 

Our Kempton Park or Springs shops might be more convenient for you and they sell the same popular bales as our Benoni store. 


Why should you start your overcoats reseller business now? 

South Africa is recovering healthily from the Covid-19 pandemic and the economy is re-emerging. And you can make your own cash!

With winter just around the corner, take action now and start your own coat business as soon as possible. 

We know that you won’t regret it! In fact, the only regret you’ll have is not starting sooner. 


Overcoats buy-a-bale, make-your-own-cash concept is a good business opportunity for the youth.

Are you a student or are you looking for innovative ways to teach your kids about entrepreneurship?

Reselling coats and jackets is a wonderful way to earn pocket money as it allows you to set your own hours and it doesn’t interfere with your studies! 

An excellent way to teach your children about business is to give them real-life experience with a jacket start-up. Whether you get involved or you allow them to run with it is entirely up to you! 

Our team of Overcoats sales specialists are available to help you get started so don't delay contact us today.

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