Do you have a Coat business with stock bought from The Overcoats Importer? If so, you probably already know that this can be an incredibly profitable business, but it is important to change up your product range as often as you can to keep things exciting and to drive even more sales.
Add new items with the change of season.
With each new season, you have the perfect opportunity to add new and interesting items to your clothing range.
When the seasons change, this is when most people think about updating their wardrobes and buying new clothes.
Remember that if you have loyal customers who often shop with you, they will expect you to have new items of coats and jackets on a regular basis.
With new and exciting coats and jackets in your range, this could be a conversation starter with potential customers! After all, who wouldn't want to take a look at your new offering if you mention that you have some new styles available? This is one of the easiest ways to make a sale, especially if people know that they are getting a real bargain.
Keep up to date with the latest fashion trends.
If you have a coat and jacket business, it is important to keep up to date with the latest fashion trends and styles.
As a fashion seller, your customers expect you to have at least a basic knowledge of what is currently trending, like a classic trench coat or denim jacket. Many customers will look to you for advice on what to buy and how to style their outfits. If you can give them good advice and make great recommendations, they will be more likely to become a loyal customer and refer their friends and family to you.
Don't be afraid to introduce new items, even in mid-season.
While it is very important to add new items to your range at the beginning of each cold and warm season, adding in 1 or 2 new items in the middle of the season can help to keep things exciting and fresh.
If you don't have anything new to show your customers, they may not even be willing to look at your range, so don't be afraid to add items that you think will go down well.
Consider adding new items long before the new season starts.
Many people like to plan their wardrobes for the new season well in advance. This can be seen if you go into any retail clothing store in the late summer or winter: they start to introduce their summer or winter clothes well before the season starts so that their customers can be encouraged to start to prepare.
Helping your customers to prepare for summer or winter well in advance is a great idea as you are giving them early access to the new styles and trends for the coming season.
Want to start your own coat and jacket business? Contact The Overcoat Importer today to find out how you can do this. It's cheaper than you think and you could be your own boss before you know it!
The Overcoat Importer sells bales of quality imported gently worn coats and jackets so you can now BUY-A-BALE and make your own CASH.