How To Build Up A Network Of Repeat Customers And How To Ensure They Keep Coming Back

With the new year just started, you have no doubt set new goals and resolutions for yourself. If one of your goals is to start or to continue to build a successful Coat and Jacket sales business, this article can help you to achieve this.


Here at The Overcoat Importer, we offer our customers the opportunity to start their very own businesses by selling bales of high-quality jackets, coats, and clothing that we have imported from Europe. Buy-A-Bale. Make your own cash.


Buying your first bale of coats or jackets is your only investment and this will only set you back around R2,000 (depending on which size bale you decide on). However, you will soon make back the money, plus more if you consider the profit you can potentially make.


So, if you have a coat business through The Overcoat Importer, how can you build a network of repeat customers and how can you make sure that they keep coming back? Let's take a look!


Reach out to as many people as you can.

It doesn't matter if you don't have many friends or family because it is always possible to build a strong network of potential customers. This can be done by reaching out to as many people as possible and telling them about your business.


If you continuously chat with people about your business, word will soon spread that you are selling premium quality jackets and coats at great prices and people will slowly start seeking you out.


A great way to advertise your business is to post details of what you do on local social media groups, WhatsApp groups, and by sending SMS's to selected people in your phone's contacts. Don't be shy to chat with people about your business on public transport, in your local neighborhood, and at work.


Remember that a successful bale business can take a little time to get off the ground and the hard work you put in at the start will pay off later!


Nurture the relationships you have with your customers.

Having a successful bale business means nurturing and valuing the relationships you have with your customers. This involves treating them well and reminding them about your business from time to time.


You might want to make a batch of simple black and white pamphlets to advertise specials or to send out SMS's or Whatsapp about sales you are running or the new stock you have in. This shows your customers that you are thinking of them and want them to grab a bargain.


Provide excellent customer service at all times.

No one enjoys bad customer service and if you are not treated well, you will be unlikely to return to that business. Try and be friendly, professional, and attentive to your customers at all times.


If they ask you a question or have a query, get back to them as soon as possible and go out of your way to show them that you are there to serve them. Customers who feel that you value them will be much more likely to be loyal to you and to return any time they need another coat or jacket.


Listen to the needs of your customers.

Very often, your customers are great indicators of the direction in which your business should go. For example, if your customers are constantly asking you about raincoats, this could be a sign that you need to stock a wider range of raincoats.


Also, many customers do not have a lot of time on their hands for shopping so you may need to go to them, instead of expecting them to come to you. A great idea is to allocate one day per week to travel to various neighborhoods and visit your customers there and show them what you have on offer.


Word of mouth.

Word of mouth is the best and most cost-effective form of promotion and advertising for your business. Make sure you have happy customers and they will talk about you, your products, and the experience they have had with you.


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