Do you have a coat business and purchase your coats and jackets from the Overcoat Importer? Or perhaps you are looking for an easy, fun and convenient way to make some money by working for yourself?
Here at the Overcoat Importer, we give you the option of starting your own business at a minimal investment of only a couple of thousand Rands. This buys you a large bale of coats and jackets that you can sell onto people you know (or to the public) at a profit.
You may be wondering how a coat business can make you money during summer or spring?
If this has been a concern of yours, the good news is that it is very possible to still have a successful coat and jacket business during the warmer months! All you need to do is change your strategy a little and you can make money just as you did during the winter.
During spring and summer, people aren’t actively looking for warm jackets or coats. However, light jackets are still worn in the early mornings and evenings, especially during spring, late summer and autumn when it can be quite chilly just before and after the sun has set. There is therefore a huge market for light and all-weather jackets during summer, as well as trendy trench coats in assorted styles and colours.
Another important thing to take note of, is that most parts of the country experience summer rainfall and rainstorms which often come at the most unexpected times. It is not always convenient to carry an umbrella with you, and many people simply forget to do so. However, a raincoat is a great jacket to carry with you at all times during the spring and summer, as it is lightweight, thin and can easily be folded up and placed in your bag as opposed to a thick, winter coat.
A raincoat can also double up as a light jacket to wear during the early mornings and evenings as it will take the edge off the cold nippy air.
Naturally, the last thing you want to think about in the heat of summer, is a warm winter coat; however, this doesn’t mean that you can’t still sell them.
You could offer your customers a small discount if they buy a winter coat during summer. A good quality winter coat is an investment and can be purchased at any time of the year. Similarly, because most winter coats are classic pieces, they don’t go out of fashion, so you don’t have to wait for news on the coming season’s trends to buy your winter coat.
By keeping the above strategies in mind, you should be able to sell just as much (if not more) coats and jackets during spring and summer. It is all about educating your customers and explaining to them why a raincoat, a light jacket or an all-weather jacket are still good clothing investments.
Contact the Overcoat for more information on how you can start your own business!