At The Overcoat Importer, we don’t just sell coats—we bring warmth, style, and incredible value directly to South Africans looking for premium outerwear. Our latest TikTok videos offer a glimpse into the fascinating journey each coat takes before it lands in your hands. From European warehouses to our vibrant showroom in Benoni, every coat has a story—and we’re here to help you become a part of it.
It All Starts in Europe
The video kicks off with behind-the-scenes footage of our import process. We source our coats from some of the top recycling and clothing hubs in Europe, ensuring every item we bring in is of high quality and still has plenty of life left. These are genuine overcoats, often made from wool or wool blends, designed to endure European winters—which means they're perfect for our chilly South African mornings and cold winter nights.
Quality You Can Feel
What sets us apart is the attention to quality. Our coats aren’t just randomly selected—they’re carefully sorted and hand-checked. Many still have original labels from renowned European brands. Whether you're into timeless classics or bold, fashion-forward designs, you’ll find something that speaks to your personal style.
A Shopping Experience Like No Other
Once the coats arrive in South Africa, they’re unpacked, steamed, and sorted by style and sent to our retail floor. Our Brentwood Park showroom is a treasure trove of overcoats—neatly displayed so you can browse with ease. In our videos, you’ll notice racks upon racks of options, a buzzing store atmosphere, and smiling customers trying on their perfect fit.
Visiting us in-store is more than just shopping—it’s a thrilling thrift adventure where you never know what gem you might uncover.
@the_overcoat_importers 10kg adult zipper R900. A great way to start your business! Get in store now. #southafrica #wholesale #overcoats #coatcorner ♬ Aesthetic - Tollan Kim